Billboard VS Social Media Ads: Are Billboards Still Relevant, or Has Social Media Taken Over?
Some people swear that social media is the future of advertising. “Everyone is online now!” they say.
Others will tell you billboards still run these streets; literally.
But which one actually works better?
If you’re a business owner, you need to know where to put your money. So, let’s break it down.
Billboards: The Oga at the Top of Advertising
📌 First things first, let’s be honest. When you see a brand put up a big, bold billboard in major cities like Lagos, Abuja, or even Port Harcourt, it’s like they just earned a new level of respect and you can’t ignore them.
- 24/7 Street Credibility
Unlike social media ads that pop up and disappear, billboards don’t come and go. Rain or shine, they’re there doing the work.
- No Skipping, No Scrolling
You can ignore Instagram ads. You can block pop-ups. But that massive billboard on Third Mainland Bridge? No escaping that one.
- Everybody sees it ! 👀
Whether you're online or not, rich or hustling, young or old, billboards talk to everybody. No algorithms, no “reach limits.
Social Media Ads: The Fast & Flashy Contender
Now, we’re not saying social media is useless. Far from it. In fact, it has some strong selling points:
- Laser-Targeting
Want to sell sneakers to 25-year-old guys in Lekki? Social media lets you pick exactly who sees your ad. Billboards don’t have that precision.
- Instant Engagement
Unlike billboards where people just look and go, social media allows you to interact immediately. Click, comment, and buy. DONE.
- Flexible Budget
If you’re on a budget, social media allows you to start small. But let’s be real, without big spending, your ad won’t reach enough people to make serious sales.
So, Which One Wins?
If you’re playing the long game and want maximum visibility, billboards still dey reign. They don’t need algorithms, and they don’t disappear when the internet is down (which we all know happens often 🙃).
But smart businesses combine both. Billboards make you look BIG, while social media keeps you in their faces. One builds trust, the other keeps engagement flowing.
Now, you might be thinking, “Billboards are expensive” But what if I tell you that you don’t have to spend an arm and a leg to put your brand on one?
That’s where GetSeen comes in. We make billboard advertising affordable, stress-free, and effective. Whether you're a small business or a big brand, we've got something for you.
📍 Ready to get seen? Visit Trygetseen.com and let’s make your brand impossible to ignore.